Sandy Belford 2

Digital Design Industry Course September 2012

Over three months part-time, designers learn fundamentals and best practices of digital design. As a design course we focus on the idea, the user, the platform, media, audience and aesthetic whilst leaving the development up to developers.

During the course we covered wireframes, iPhone and iPad app fundamentals, responsive website design, UX and UI through challenging briefs given by our industry practitioners.

We also tackled a major project with The Sydney Tramway Museum, with most designers producing multi platform digital design to demonstrate branding, public awareness and revenue solutions.

Primary Roles | Project Management, Event Management, Organisation, Marketing, Social Media, Photography, Student Services, Industry Liaison and Business Development


GRADUATES

Matt Park
Jessica Tong
Aaron Paul
Eimear O’Sullivan
Renae Morris
Jessie Clear
Ben Rhodes
Sumita Maharaj
Felipe Moscon
Theo Lampert


INDUSTRY PRACTITIONERS

Brad Eldridge – Soap
Laura Watson – The Works Sydney
Ashadi Hopper – JWT
Peter Wilson – Cato
James De Angelis – Pollenizer
Gabriel Tamborini – Reactive
Tim Buesing – Reactive
Buss Usborne – Campaign Monitor
Sandy Belford – Principals
Justin Smith – End of Work
Chris Laws – Moon
Jon Christensen – Mentally Friendly
Ben Henderson – Mentally Friendly
Nick Gower – Mentally Friendly

 

By Flyn Tracy

alex ritchie

Graphic Design Industry Course March 2012

The Graphic Design Industry course connects some of the top studio’s in sydney with aspiring, talented designers. The part-time course is aimed at people who want more industry contact and experience and in the process want to expand their skill sets, their portfolio and become better designers.

Over the three month course designers learn about how to strategically approach a brief, interpret client briefs, branding development, time management, idea development and original thinking.

We also worked on a Major Project with our non-for-profit client WIRES.

Primary Roles | Project Management, Event Management, Organisation, Marketing, Social Media, Photography, Student Services, Industry Liaison and Business Development


GRADUATES

Dane Hopkins
Daniel Ioannou
Michael Jenkins
Lachlan Heywood
Anna Laukka
Michael Webster
Justin Lim
Vincent Borg
Michael Sungalia


INDUSTRY PRACTITIONERS

Zoë Pollitt – eskimo
Kasia Wydrowski – eskimo
Simon Hancock – THERE
Alex Ritchie – E-2
Shamini Nair – Mc Donalds Australia
Simon Wright – Principals
Carlo Giannasca – Frost*
Ayumi Moritoki – Moon Communications
Daye Moffitt – Moon Communications
Ant Donovan – Moon Communications
Chris Laws – Moon Communications
Justin Smith – End of Work

 

By Flyn Tracy

tractor

Tractor Graphic Design Industry Course June 2011

The Tractor Graphic Design Industry course connects some of the top studio’s in sydney with aspiring, talented designers. The part-time course is aimed at people who want more industry contact and experience and in the process want to expand their skill sets, their portfolio and become better designers.

Over the three month course designers learn about how to strategically approach a brief, interpret client briefs, branding development, time management, idea development and original thinking.

We also worked on a Major Project with our non-for-profit client The Australian International Design Awards.

Primary Roles | Project Management, Event Management, Organisation, Marketing, Social Media, Photography, Student Services, Industry Liaison and Business Development


GRADUATES

Kurt Toohey
Thi Nguyen
Matt White
Alex Taylor
Kevin Tran
Angelique Hering
Jason Lee
Robert Bacchetto
Theo Lampert
Keelan Parish


INDUSTRY PRACTITIONERS

Mick Thorp – Precinct
Sandy Belford – Principals
Carlo Giannasca – Frost*
Ayumi Moritoki – Moon Communications
Linda Jukic – Moon Communications
Chris Laws – Moon Communications
Janaya Laws – Moon Communications
Justin Smith – End of Work
Mark Stott – Common
Sam Pemberton – Generation Alliance
Tim Buesing – Publicis Mojo
Jonathan Kneebone – Glue Society

By Flyn Tracy

video_opening_title_sydney

CreativeMornings with Jodie Fox

Our speaker at the September 2012 CreativeMornings/Sydney was Jodie Fox – Jodie is the Director of Fashion and Founder of Shoes of Prey (shoesofprey.com)

From a background in advertising and law, Jodie now applies her communication savvy and sense of style to fostering a world-class tech business that allows women to design their own perfect pair of shoes. Since its launch in 2009, customers have used the site to design tens of millions of shoes.

This talk was both informative and inspiring. Jodie is very candid about her experiences and responds to some great audience questions with thoughtful, considered feedback and advice.

Primary roles | Project Management, Organisation, Marketing, Social Media and Video Editing.

Credit | Marie Agudera, Max Bon De Veire, Dave Katague (Video)

 

 

 

 

 

chris-doyle-bb-red

CreativeMornings with Chris Doyle – Encore

We ran a hugely successful CreativeMornings event in August 2012 with Chris Doyle. The event sold out in six minutes and Chris gave a great performance as he always does when he speaks.

A few months later we organised an encore performance for the students and faculty at Billy Blue College of Design. It was a stellar talk to a fresh crowd, and Chris and I both thought it may have even better than his first public talk! So I’m going to review the footage and post the best version.

Primary roles | Project Management, Organisation, Marketing and Design

 

A shot of Chris in action

 

ashadi-hopper

CreativeMornings with Ashadi Hopper

Our speaker at the August 2012 CreativeMornings/Sydney was Ashadi Hopper – National Creative Director, Digital & Direct at JWT Australia (jwt.com/ashadihopper)

Ashadi is responsible for shaping the agencies digital vision and establishing it’s creative credentials. He curates a diverse team of talent that calls on the collective magic of designers, writers & technologists in the endless pursuit of the next big idea.

Primary roles | Project Management, Organisation, Marketing, Social Media and some post video editing.

Credit | Marie Agudera, Max Bon De Veire,  Liz Laughton (photography), Dave Katague (Video)

This was the fourth CreativeMornings event for Sydney I ran with Marie Agudera and our new project Manager Max.

 

 

Image credit | Liz Laughton @pixelchickenAus

 

Image credit | Liz Laughton @pixelchickenAus

 

Image credit | Liz Laughton @pixelchickenAus

 

Image credit | Liz Laughton @pixelchickenAus

 

Image credit | Liz Laughton @pixelchickenAus

hael-kobayashi1

CreativeMornings with Hael Kobayashi

Primary roles | Project Management, Organisation, Marketing, Social Media and some post video editing.

Credit | Marie Agudera, Liz Laughton (photography), Oliver Minnet (Video)

This was the second CreativeMornings event for Sydney I ran with Marie Agudera featuring Hael Kobayashi – Associate Director at the Creative Industries Innovation Centre – University of Technology, Sydney. Like our first event, we had a great sold out audience. After a quick press release to some of the blogs in our demographic we had an even greater amount of twitter and facebook followers.

 

Image credit | Liz Laughton @pixelchickenAus

 

Image credit | Liz Laughton @pixelchickenAus

 

Image credit | Liz Laughton @pixelchickenAus

 

Image credit | Liz Laughton @pixelchickenAus

 

 

alan-crabbe

CreativeMornings with Alan Crabbe

Primary roles | Project Management, Organisation, Marketing, Social Media and some post video editing.

Credit | Marie Agudera, Liz Laughton (photography), Oliver Minnet (Video)

This was the first CreativeMornings event for Sydney I ran with Marie Agudera. It was an exciting time and took a lot of hard work to organise. We did everything together but my main contribution is listed above.

The event was sold out, we got plenty of great feedback from the attendees and there were no issues. A great start and benchmark for future CreativeMornings events. We were over the moon.

 

Image credit | Liz Laughton @pixelchickenAus

Marie, Alan and myself moments before starting the first ever CreativeMornings/Sydney!

 

Image credit | Liz Laughton @pixelchickenAus

That’s me talking about CreativeMornings/Sydney, Marie is about to take the stage and introduce the Alan Crabbe to the audience. She has a wonderful way with words.

 

Image credit | Liz Laughton @pixelchickenAus

The sold out audience during Alan’s talk.

cmlogo

CreativeMornings

There’s something about turning a simple idea into an attractive, sold out event which I really enjoy.

I’m lucky to be involved with two progressive companies who are both independently changing the way we think about design, creativity and the way in which we learn. Through these two organisations I have run several events in the past year and I find that I enjoy this aspect of the job more and more. I mean who wouldn’t like to be responsible for putting on a good show?

I’m one of the organisers for the Sydney Chapter of Creativemornings along with my good friend Marie Agudera. The other is Tractor. An industry run design school like no other, but that’s a whole other story.

Image by Liz Laughton

Marie and I met whilst we were both in the process of pitching to bring CreativeMornings to Sydney and for the first time, Australia. In short, Marie and I met and realised we had similar goals for a Sydney chapter of CreativeMornings and teamed up. Part of the application process was to put together a video application, which neither of us had much experience making. But we’re designers! So we gave ourselves one weekend to shoot, edit, publish and send off a 2.5 minute video introducing ourselves, our fine city and sell our combined idea for what we would do with CreativeMornings Sydney.

 

Image by Liz Laughton

 

It took some time to hear back, we found out later that other people in Sydney had also shown interest in applying (which I had long suspected, and was an important factor in our decision to put together the application in such a short amount of time). I came in to the studio at about 6am for a group Skype – the final stage of the interview.

The Skype was with none other than Tina Roth Eisenberg aka SwissMiss, the CreativeMornings ‘Chief Breakfast Officer’ and all ’round nice guy Kevin Huynh, Marie and myself.

Tina and Kevin were in New York, Marie was in Texas for South by Southwest and I was in Sydney, poaching wireless in the Mentally Friendly studio.

Tina and Kevin we’re super relaxed and excited to talk to us about extending the ‘CreativeMornings Family’ to Sydney and although Marie and I were pretty nervous we must’ve done something right. Somehow following the Skype I knew we had it. We found out the happy result a few weeks later and we’re over the moon. So began CreativeMornings Sydney.

As of right now we’re 4 talks down, we’ve sold out every event and I’ve extended my professional connections, gained some more experience and knowledge and had a blast. There are some big changes on the horizon for CreativeMornings on a global scale for 2013 and I’m so excited to be a part of it. For our chapter – the continued success of the events resides in keeping the talks fresh by covering a broad range of topics and not burning through all the domestic rockstars. We’re committed on finding creative people with something to say that might not have a big profile yet.

Since our first event in 2012 we’ve changed videographers and acquired Max Bon de Veire as our new Project Manager. It’s exciting to have another perspective and person with so much energy  who just wants to do a good job and put on a good show. We even get a place on the global site here.

It’s challenging, time consuming and requires plenty of thought and consideration. But it’s also exciting, fun and I get to help throw events that people love, that keep sponsors are happy, and maybe expose some of the hidden talent Sydney and indeed Australia has to offer to the world.

Here’s to running events.

Cheers,
Flyn